It’s Time for the 8th Annual Jewelry Sale at Smythe & Cross!
Seasoned clients know that when the spring flowers start to bud, so, too, do deals at Smythe & Cross in Los Altos! Since the store’s inception eight years ago, a once-a-year sale has become a must-attend for many who mark the May date on their calendars. This year, the sale occurs Thursday, May 10, to Saturday, May 12.
“Everything in the store is 20– to 60–percent off,” explains Khatchig Jingirian, owner of Smythe & Cross.
Expect the store to close on Wednesday, May 9, for reorganization of merchandise to facilitate ease of shopping. Though this is a clearance sale, it doesn’t mean that the store will be empty for too long once it ends. Why? Because the timing of this inventory cleanse is strategic—it happens right before the biggest fine jewelry trade shows in North America. This means that Khatchig knows he can stock up on new styles at the Las Vegas jewelry shows since his in-store cases have room.
“The purpose of the annual sale is to make space to bring in new merchandise because we go to Las Vegas immediately after the sale,” adds Khatchig.
Pieces on hand to shop include everything from diamond and colored stone jewelry, designer collections, and manufacturer closeouts. One category that is an especially good value? Estate jewelry. Its cost is routinely 30– to 50–percent below original retail values and will be further discounted during the sale. All styles on hand will be available from $50 to $50,000, and store hours are extended daily—from 10 a.m. to 7 p.m. instead of 5 p.m.—for shopper convenience. Coinciding with the event is the Mother’s Day Wine Walk scheduled to occur in downtown Los Altos thanks to the Los Altos Village Association.
A gentle warning to oenophiles, however: don’t sip too much chardonnay! You don’t want to sleep through the morning alarm clock that will wake you up in time for opening day of the sale.
“We’ve had people lined up at the door at 10 a.m. waiting to get in,” recollects Khatchig. “They are waiting outside to pounce on the deals.”
Jewelry case in cream leather
Huggie-style diamond hoop earrings
Ring in 18k gold with a blue sapphire and diamonds
Bracelet in silver with turquoise
Necklace in gold with opal and a diamond accent
Jewelry case in leather