Privacy Policy

Effective Date: 10/1/2025

Smythe & Cross Fine Jewelry (“Company,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website, contact us by phone, or shop at our retail store located at:

Smythe & Cross Fine Jewelry
231 Main Street
Los Altos, California 94022
Phone: (650) 383-5426

This Policy applies to all visitors, customers, and users located in the United States.

1. Information We Collect

We collect information in the following ways:

A. Information You Provide
- Name, email address, phone number
- Billing information for purchases
- Information you provide when making appointments, custom orders, or service inquiries
- Communication preferences and correspondence

B. Information Collected Automatically
- IP address and browser type
- Device information (operating system, screen resolution, etc.)
- Website usage data, such as pages viewed and time spent on our site
- Cookies and similar technologies for site functionality and analytics

We do not knowingly collect personal information from children under 13.

2. How We Use Your Information

We use your information to:

- Process and fulfill purchases, repairs, and special orders
- Communicate about your orders, appointments, and customer service needs
- Improve website functionality, customer experience, and store services
- Comply with applicable laws and regulations
- Send promotional offers or updates (with your consent, where required)

3. Disclosure of Information

We do not sell your personal information. We may share your information in the following circumstances:

- With trusted service providers who assist in payment processing, website operations, or analytics
- As required by law, such as to comply with a subpoena or similar legal process
- When necessary to protect the safety, rights, or property of Smythe & Cross Fine Jewelry, our customers, or others

4. Your Privacy Rights Under California Law

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

- Right to Know: You may request details about the personal information we collect, use, and disclose.
- Right to Delete: You may request that we delete your personal information, subject to certain exceptions.
- Right to Opt-Out of Sale: We do not sell your personal information.
- Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise these rights, please contact us at:

Phone: (650) 383-5426
Email: privacy@smytheandcross.com
Mail: Smythe & Cross Fine Jewelry, 231 Main Street, Los Altos, CA 94022

We will respond to verifiable consumer requests as required by California law.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to improve site performance, remember preferences, and analyze traffic. You can control cookie settings in your browser; however, disabling cookies may affect website functionality.

6. Data Security

We implement reasonable physical, technical, and administrative measures to protect personal information. While we strive to protect your information, no method of transmission or storage is completely secure.

7. Data Retention

We retain personal information only as long as necessary to fulfill the purposes described in this Policy or as required by law.

8. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third-party sites.

9. Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. We will post the updated version with a revised “Effective Date” at the top of this page.

10. Contact Us

For questions or concerns about this Privacy Policy or our data practices, please contact us:

Smythe & Cross Fine Jewelry
231 Main Street
Los Altos, California 94022
Phone: (650) 383-5426
Email: privacy@smytheandcross.com